MAGNA and Roku Forge Strategic Advertising Partnership - Roku News

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Dateline City:
LOS GATOS, Calif. & NEW YORK


Agency-Wide Offering Designed to Improve OTT Audience Targeting and Measurement



LOS GATOS, Calif. & NEW YORK--(BUSINESS WIRE)--MAGNA, the intelligence, investment and innovation unit of IPG Mediabrands, today announced an industry-first strategic partnership with Roku, Inc. to deliver targeted advertising to OTT audiences. Through this partnership, IPG Mediabrands clients will gain accelerated access to the advanced advertising capabilities of the Roku® platform, including precision targeting, programmatic workflows, interactivity, and audience measurement.
Language:
English


Contact:
IPG Mediabrands
Eric Sherman, 212-883-3758
Global Corporate Communications
Eric.sherman@mbww.com
or
Roku
Tricia Arana Mifsud, 408-898-4452
triciam@roku.com



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