McAfee online security has expired - Time Warner Internet

This question is about "McAfee online security has expired", with Time Warner Cable internet and apps. Keep getting popup message w/McAfee logo
"Your online security has expired!
That's why TWC is giving you a chance to try McAfee Multi Access."
My question; is this just a misleading advetisement gimic or has the free McAfee Security software provided thru TWC actually expired and should be I be concerned about replacement?

This topic covered McAfee online security has expired, and TWC cable internet service.