to Change it's Name?

Fringe Reception

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#1 to Change Name? « Inside Cable News

From the article:

"NBC Universal and Microsoft, the parents of, are holding high-level talks about a name change, something that could be a risky endeavor for the second most popular news Web site in the United States.

The two parents have determined that the brand of, a strictly objective news
Web site, is widely confused with MSNBC, the cable channel that has taken a strongly liberal bent in recent years, according to internal memorandums obtained by The Times this week." ...
Perhaps the name change is because the running joke for the Network MSNBC is
"Mostly Stuff Nobody Cares aBout".