NAB: Broadcast Content & Broadcast Only Households Expanding Rapidly

dkreichen1968

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In its filing, NAB said that free over-the-air TV is now the primary program delivery vehicle for 17.8% of (or more than 20 million) U.S. TV households, a disproportionate number of them with Asian American, Hispanic and African American heads of households.

NAB also cited an "exponential" increase in the amount and type of programming, driven in part by the multiplication of multicast digital channels -- from "2,518 channels at year-end 2010 to an estimated 4,552 channels by year-end 2011," said NAB.

It also pointed to record highs in the number of hours of news offered per weekday, and the second highest local news staffing numbers "on record."

The association says that more than 130 stations in 30 states are also making "significant" amounts of programming available to handheld devices via mobile DTV.

"By improving their service offerings, broadcasters have remained competitive and viable, in spite of a regulatory regime that limits their ability to develop efficient combinations and attract capital," NAB told the FCC. "The Commission should consider regulatory relief with regard to its ownership and attribution rules to permit broadcasters to realize greater efficiencies and investment. The well-functioning system of retransmission consent also is critical to broadcasters' ability to develop and expand their service to the public."
Read More: NAB: Broadcasters Are Video Competition Player - 2012-09-11 15:51:56 | Broadcasting & Cable

Yes, more channels encourage more folks to give up the cable or satellite cord. But, it isn't stopping Julius (the not so genius) Genachowski from trying to squeze the broadcast band into oblivion.
 
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