NBC Ad Urges Recording News

Fringe Reception

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NBC Ad Urges Recording News - NYTimes.com

From the article:

"Of all the news commercials on the networks this year, one running this fall for “NBC Nightly News” might be the most unorthodox. In it, the anchor Brian Williams recommends that people record the 6:30 p.m. newscast if they will not be home in time to watch live.

As the commercial indicates, the television industry is changing its attitude toward digital video recorders, from foe to almost-friend." ...
* This is a complete reversal of attitude by any Network.