Called the NextGuide App, which uses tiles instead of the traditional grid like TVGuide's app.
NextGuide creates a mosaic, tiled experience built out of TV shows and movies relevant to you, and is designed specifically for the iPad. Each screen represents a category, such as Comedy or Drama, and users simply slide from screen to screen to browse listings. The user is in complete control, adding or removing categories as they'd like, creating their own personalized categories around their interests. New users start with suggested categories, such as "Football" or "San Francisco" or "Lady Gaga" or "Charlie Sheen", and can customize from there. NextGuide automatically scans these interests, and delivers alerts whenever there are new episodes of matching content.