Pay-TV Wars Will Drive People To Cut The Cord


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There are a lot of fights going on in TV land right now. Dish Network satellite service recently dropped AMC just before the premier of Breaking Bad because the cable channel was asking for what it deemed to be too much money. The networks are suing Dish over it’s “Auto Hop” function which lets viewers skip ads on recorded shows. And now there’s word that Viacom is pulling its networks has pulled its networks (including Nickelodeon and Comedy Central) from DirecTV because of a dispute over how much the satellite company will pay to transmit those stations.

These media giants are fighting over the value of content and ad time in a rapidly changing world where more and more shows are available without cable or a satellite. With options like Netflix streaming, Hulu and iTunes (not to mention piracy) more people are opting to cut the cord. Most of those cord cutters are the young viewers advertisers so badly want to reach.
As content companies continue to demand higher prices for their shows, the cable and satellite companies are going to pass those expenses on to consumers. Today the average cable bill is about $86 dollar per month. That is expected to jump to $200 per month by 2020, according to a report from the NPD Group.

As the same time Netflix just passed 1 billion hours of viewing per month meaning is has more viewers than any cable network .
Read More: TV Wars Will Just Push More People To Cut The Cord - Forbes

So, are you ready to cut the cord yet? Viacom programming, including Spongbob Squarepants is still available on Netflix. And, you can even watch the crap TV shows from MTV on their website: Full Episodes | Latest | Most Popular | MTV
Mark Belling discusses this exact topic

Mark Belling is a very popular Milwaukee radio talk show host who often substitutes for Rush Limbaugh. He's rude and abrupt with callers, you may not like his politics, but there's no one as ruthlessly lucid and mercilessly cogent as Belling. He addressed this exact subject for 15 remarkable minutes on today's program.

You can hear it for 24 hours only after approximately 7 PM tonight (7/12/2012), on the podcast at this link:

It starts in Hr 2, Pt 1, 10 minutes from the end of that segment, and continues for about 5 minutes into Hr 2, Pt 2. He predicts the way things are headed for the next 10 to 20 years, and I think he's dead on. (These times may not be accurate. I don't know how they space out the commercials, etc.)

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