Can someone tell me why the PBS president is making comments about commercial networks and their programming?
I found the story here: washingtonpost.com
and the Act itself as explained by The Washington Post,
So my thoughts on this are, broadcasters show programming based on what viewers want to watch. So, if there's demand for youth entertainment, then they will show it. It's just odd to me that PBS is claiming that other networks are failing to meet the basic requirements, yet from some of the budget issues I've read about PBS itself, they might want to focus on better quality programming than pointing the finger elsewhere.
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I think it's also interesting that PBS just signed a deal with Nielsen to receive data about daily audience and demographic information.
Why?
PASADENA, CALIF. -- PBS President Paula Kerger opened her Q&A at Winter TV Press Tour 2010 by blasting commercial broadcasters for blowing their responsibilities under the 1990 Children's Television Act.
and the Act itself as explained by The Washington Post,
That act requires broadcasters to provide a minimal amount of educational and informational programming.
"Independent research shows how much of the educational children's programming on commercial TV fails to meet even the basic requirements," Kerger said. "Our kids deserve better."
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I think it's also interesting that PBS just signed a deal with Nielsen to receive data about daily audience and demographic information.
Why?
PBS has subscribed to Nielsen for extensive daily audience and demographic information not because it wants to use the information to make programming decisions, Kerger told TV critics.