Roku Partners with comScore to Deliver Industry-Leading Video Ad Measurement - Roku N

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Dateline City:
LOS GATOS, Calif.


Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities



LOS GATOS, Calif.--(BUSINESS WIRE)--Roku, Inc. and comScore (NASDAQ:SCOR) today announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials™ (vCE®). Publishers and advertisers that choose to participate can measure dynamically inserted video ads on the Roku platform with vCE metrics.
Language:
English


Contact:
Roku, Inc.
Kristin Williams, 408-740-5429
kwilliams@roku.com
or
comScore, Inc.
Kate Dreyer, 571-306-6447
press@comscore.com




Ticker Slug:
Ticker:
SCOR

Exchange:
NASDAQ





.@rokuplayer & @comScore Partner to Deliver Industry-Leading Video Ad Measurement



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