Senate Bill to limit the volume of Television Commercials | 06/09/10

Fringe Reception

Super Moderator, Chief Content Editor
Staff member
#1
Panel Backs Bill Targeting Misleading Online Tactics - Tech Daily Dose - Tech Daily Dose

(To read about this, scroll down to the bottom of the article)

From the article:

"A third bill, offered by Sen. Sheldon Whitehouse, D-R.I., approved by the panel would require the FCC within one year of the bill's enactment to adopt a regulation limiting the volume of television advertisements in accordance with recommended technical standards." ... "The House passed a similar bill in December."
------------------
House Passes Noisy TV Ad Bill | 12/15/09
House Passes Noisy TV Ad Bill - Tech Daily Dose - Tech Daily Dose
 

bicker

DTVUSA Member
#4
From the article: ...

"... to adopt a regulation limiting the volume of television advertisements in accordance with recommended technical standards." ...
The reference here is critical to understand what this is all about: This bill will not change much on television: The vast majority of broadcasters already comply with those ATSC standards that the bill refers to.

As a matter of fact, most of the sources that do not already comply with those standards are small, low-budget television stations and small, low-budget service providers, who have claimed that compliance would represent substantial financial hardship to them. From Broadcasting & Cable's reporting of this:
A third change deals with the language of a waiver (of up to two years beyond the effective date) for small cable operators or stations for whom adopting the regime, and the equipment necessary to regularize the volume, would be a financial hardship.
So effectively, this will change nothing for at a couple of years after the law is passed, and it is possible that the impact will be the straw-that-breaks-the-camel's-back for some smaller television stations that perhaps present niche interest programming, and/or a few more of the smaller cable companies being gobbled up by the larger, more financially secure cable operators.
 

Fringe Reception

Super Moderator, Chief Content Editor
Staff member
#5
Senate votes to equalize the volume of TV commercials and shows

Senate votes to turn down volume on TV commercials - Yahoo! News

From the article:

... "The Senate unanimously passed a bill late Wednesday to require television stations and cable companies to limit the volume of commercials and keep them at the level of the programs they interrupt.

The House has passed similar legislation. Before it can become law, minor differences between the two versions have to be worked out when Congress returns to Washington after the Nov. 2 election." ...
-------------------
Kudos to the Senate: now, it's up to the House ...
 

n2rj

Moderator
Staff member
#6
Since cable companies have basically proven that the FCC rulings are simply a suggestion and not rules they must obey, an act of congress is pretty much required to do anything now.
 
Thread starter Similar threads Forum Replies Date
G Questions and Answers 0
G Questions and Answers 0
G Questions and Answers 0

Similar threads

Top