SNL Kagan: Multi-Channel Video Sees Very Limited Growth in 2012


Staff member
Pay Television operators reported small gains in multichannel video customers in the fourth quarter and full year 2012, reversing losses in the second and third quarters of the year, according to a report by SNL Kagan.

In a report Wednesday, SNL Kagan said total multichannel video customers rose by about 51,000 subscribers in the fourth quarter to 100.4 million. For the full year, the sector added about 46,000 video customers, as strong gains in telco video and continued improvement for cable operators helped negate seasonal losses in the second and third quarters during the year.

For the year, SNL Kagan estimates that U.S. cable video customers declined to 56.4 million (from 58 million in 2011), satellite TV subscribers grew to 34.1 million and telco video customers grew to 9.9 million.
Read More: Kagan: Pay TV Subs Rise in Q4 | Cable Television News | Broadcast Syndication | Programming |

While multi-channel video (traditional cable) subscriptions grew hardly at all, despite about 500,000 more occupied houses, the top 8 providers added 4,762,000 high speed internet subscribers. This would seem to indicate a shift away from traditional cable to alternatives like internet video and OTA TV supplemented by internet video. Expect to see more of this in 2013!