Survey says: 9% of U.S. cable and satellite subscribers have dropped service


Staff member
About 9 percent of U.S. cable and satellite TV subscribers have cancelled their pay TV subscriptions, and about 11 percent of consumers are thinking about cutting the cord on pay TV, Deloitte reports in its "State of the Media" survey.

Survey respondents cite the ability to watch programming online as a key reason to cancel pay TV subscriptions, according to Deloitte. The firm's survey found 14 percent of consumers said their favorite way to watch a movie is to stream it to a computer or TV, up from 9 percent in 2009.

Read more: Deloitte: 9% of consumers have cut cord on pay TV - FierceCable