The NAB Kicks Off The Future of TV Campaign


Staff member
WASHINGTON, D.C. -- The National Association of Broadcasters today launched, a consumer-oriented website that complements the industry-wide on-air campaign touting new technologies and services shaping the medium's future.

The interactive website highlights advancements in broadcast TV technology, local TV stations' important role in serving communities, the policies that will shape the future of TV and the many choices and content options available to viewers through digital multicasting.

Consumers visiting the website will be able to share their thoughts on the enduring value of free and local broadcast TV. Additionally, visitors can sign up for updates on the legislative and regulatory issues that impact broadcast TV's future.

Last month, NAB unveiled a new on-air campaign promoting the future of broadcast TV. The campaign, which is composed of a 30-second television and radio ad, was distributed via satellite to local stations across the country and will begin airing in markets today through January 24. Radio spots are also available for download on the website. The 30-second ads were produced in both English and Spanish.

"What's the future of broadcast TV?" the ad reads. "It's HD, 3D, mobile TV -- technology, not regulation from Washington, D.C." The ads direct viewers and listeners to, which will launch on January 4.

The Future of TV


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Staff member
From one of the links:
And companies also lost customers who bought subscriptions in 2009 because they mistakenly thought that would be the only way to watch TV after broadcast stations made the federally mandated switch from analog to digital transmission.
Web and other options are shaking up how we watch TV -

Pay TV companies THEMSELVES misled consumers into believing that free TV was going away. They sucked them into low priced "basic" analog packages, then converted to digital and raised prices.