Based on my own experience, I have found that outdoor antennas work better. I have an Aunt that has refused to get an outdoor antenna to improve her reception, & every set of rabbit ears she's owned don't pick up all her stations, & wants to blame the TV stations, instead of going with an outdoor antenna. I even offered to install her antenna for her. Being in NW Indiana (for her, Griffith), she doesn't get CBS (WBBM-TV), but she did get WLS-TV (ABC) when they were on RF 7. For UHF, she gets WYIN (the strongest station in the area, & the local PBS station), WGN-TV (next strongest), WFLD (Fox), WLS-TV on RF 44, & WPWR-TV (MNT) the most. WCPX (Ion) varies from day to day, as well as WYCC (PBS), WTTW (PBS), & WCIU (Ind). I don't know if she ever watched Bounce, but before November 1st, Chicagoans who relied on OTA had to get WWME-LD's signal in order to watch Bounce, & WWME-LD's signal varied in parts of NW Indiana, & almost always required an outdoor antenna to pick it up. She never picked up WWME-LD or WMEU-CD (WMEU-CD is now the HD version of The U Too, which is mostly time-shifted programs from WCIU 26.1, though a widescreen SD version is available on WCIU 26.2).
As for my home, I can't get a single TV station in my home with rabbit ears. So I have no choice, but to use outdoor antennas. For me, it wasn't as hard, as I mounted my antennas on 20' poles, & have it mounted to the side of the home. Since switching my UHF antenna from the Winegard HD9032 to the Antennas Direct DB8, it was easier to hoist it up, & I get more stations with it, as the DB8 is less directional than the Winegard HD9032 is (the only LPTV stations I got with the 9032 were WDCI-LD on RF 30 & WMEU-CD on RF 32, because their signals are stronger in my direction, & got WWME-LD on RF 39 with the help of an RCA TVPRAMP1R pre-amp). I'm using an Antennacraft CS600 antenna for WOCK-CD & the same RCA pre-amp helps get that station, & I get WBBM-TV with the same antenna, but I don't need a pre-amp to get it, as I got it without one, & with my older combo antenna, I got WBBM-TV on RF 3 without a pre-amp. I even got WLS-TV on RF 7 with the same antenna, & no pre-amp. Almost no one got WBBM-TV on RF 3 with rabbit ears, even in the city of Chicago.