Time Warner offers Audience Select to advertisers. Audience Select is a service that pinpoints who gets what advertisements and offers on their TV screen. Apparently the "anonymous" data mining allows Time Warner to put you into one of 28 TV Tribes...based on anonymous collection of data. Through this blind data they can specifically target Time Warner customers by household. Your viewing habits, from your TV, in your house, is harmlessly collected and analyzed. Then through the ability of the mysterious blind compukalculators, sell this info to marketeers so they can pay Time Warner a fee so they can make your life better by sending you advertisements you want to see. Relax. The experts know what you want. You will be spoon-fed only what soothes you.