TV Sourcing and Viewing Continues to Change

Chips

DTVUSA Member
#1
From This article.
MediaPost Publications TV Sourcing and Viewing Continues to Change 03/02/2012
According to the latest Nielsen Cross-Platform Report Americans spend more than 33 hours per week watching video across the screens, but how they’re consuming content, traditional TV and otherwise, is changing.

Consumers are increasingly making Internet connectivity a priority, 75.3% pay for broadband Internet (up from 70.9% last year):
•90.4% pay for cable, telephone company-provided TV or satellite
•Homes with both paid TV and broadband increased 5.5% since last year
Whether they’re cord-cutters or former broadcast-only homes that upgraded to Internet service, these homes represent a very small but growing group of U.S. consumers. Interestingly, roughly the same percentage of consumers in broadcast-only/broadband homes watch traditional TV, stream or use the Internet as in all cross-platform homes; the difference between these groups falls to time spent on these activities. Even broadcast-only/broadband homes spend the majority of their video time watching traditional TV: 122.6 minutes, compared to 11.2 for streaming on average each day.
Read more: MediaPost Publications TV Sourcing and Viewing Continues to Change 03/02/2012
 

MrPogi

Moderator, , Webmaster of Cache Free TV
Staff member
#2
Homes with both paid TV and broadband increased 5.5% since last year
Because it's often cheaper to "bundle" basic cable with internet than to have internet only, many cord cutters opt to retain their cable TV. That's how cable TV continues to deny the cord cutting trend.

Cable TV is the default internet monopoly for most people. They have no choice, it's like Ma Bell before they were broken up- "We don't care. We don't have to. We're the cable company!" DSL is too slow, or unreliable, or unavailable. Wireless providers throttle and/or cap data mercilessly.

Trust me, if they had a realistic choice, most people would be running, not walking, to another internet provider.
 
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