Looks like Vizio beat out Sony, Samsung, and Phillips this year for top seller of LCDs. They must be selling a ton at Costco.
VIZIO Grabs Top Share of Shrinking LCD HDTV Market in Q1: BigPictureBigSound
It seems that discounts do matter. California-based VIZIO, best known for its cheap flat panel TVs on display in the warehouse stores and at discount chains such as Wal-Mart and Target, has been named the number one shipper of high-def LCD TVs in North America for Q1 2009, per a third party research firm.