Jim,
Some of them have digital ready TV already. Yea, I'm not buying them converter boxes! As I figured out, pay TV is like buying a new LCD panel every year and throwing the old one away. ( my 52" LCD TV will reach "break even" by March / April 2011!) They will have their converter paid for after their first month without cable.
These will be mostly attic mounted, some roof mounted. I think the 12 gauge will be ok, I don't want to spend money getting 10 gauge or better. (if money wern't an issue it would be 1/4 inch copper tubing, NICE!) My neighbors all have new homes that have rg6 already run to the attic, with a 4 way splitter in the utility rooms to the living room and bedrooms, so they won't need coax. A few people who are not in my subdivision will need the coax, but they can pay for that themselves.
My TVfool is in my profile. But all you have to know is, all our channels are UHF, from translators 10 mi south and 30 mi north. Just one LP VHF 8, really close (5 mi) and most people couldn't care about that one - I'm catching it off the side of my Radio Shack U-75. Signals from the south average 85% and north 70% on my DTVpal converter. Most people would be happy with just the southern translators, I only add 2 channels with subs by going north.
Are the Lowes baluns CM parts? I know some of the stuff I've seen there is either CM or looks like its repackaged CM. They used to sell a CM preamp (Channel Master CM0264DSB, discontinued 300 ohm input... wish I could find one of those!) I guess I could order those baluns direct from CM, they are inexpensive and they have free shipping on those.