Young People Driving Cord Cutting Trend

dkreichen1968

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#1
The trend toward obtaining video and audio content via the Internet, and bypassing programming offered by traditional cable and satellite providers, is advancing more quickly than previously believed because of a sea-change in the viewing habits of younger consumers, according to a study commissioned by the Fiber to the Home (FTTH) Council Americas.

The Council noted that this trend will further accelerate demands for more bandwidth and faster connectivity in North American households, pushed by wider availability of Internet-connected televisions, growth in the number of simultaneous video streams per household and the development of more robust streaming standards to support high quality HD and super HD video.

Based on its survey of 2,000 U.S. and Canadian subscribers to fixed broadband services – cable, DSL and FTTH – the market research firm RVA LLC estimates that 40 percent are accessing at least some video programming through so-called “over-the-top” video services such as Netflix, Hulu, Amazon and iTunes, as well as through a variety of applications for mobile devices through the Internet. However, for those who are under age 35, the figure jumps to 70 percent...

The RVA survey also showed that more than 13 percent of under-35 broadband users identified themselves as getting all of their television/movie programming through the Internet and not accessing broadcast or cable programming at all. About half of the people in this group have never purchased programming from a cable or satellite television provider. Across all age categories, about five percent of broadband consumers are now receiving all of their programming from the Internet.
Read More: Fiber to the Home Council : Blogs : Changes in TV Viewing Habits Likely to Further Push Bandwidth Demands

By placing their trust in retransmission fees, and not adequately informing the public that their digtal (and often HD) signal is available over the air for free, broadcasters are partially cutting themselves off from this traditionally sought after demographic of young techically minded young people. This demo grew up with cable, but are the first to ditch it due to the economic concerns of youth. A great market for an ad supported totally free service, but they won't use what they don't know about.
 

Fringe Reception

Super Moderator, Chief Content Editor
Staff member
#2
My neighbor's teen son 'fledged' and he uses FREE OTA reception for his TV service. Now, his dad is 'considering it' for himself.

Jim
 
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