Your Roku Might Have Movies The Same Day They Premier, Thanks To Netflix

In the early days of VHS, movie theater owners fought hard to defeat what they saw as competition that would stop people from actually seeing movies in theaters. Since those early days, a lot has changed and high speed internet connections, cable television channels, and DVDs have enabled consumers to watch movie in more formats than ever, but there is still one problem that Roku owners face, they have to wait until it is posted to one of the streaming services, months and months later.

Netflix wants to change that by streaming movies to Roku boxes the same day that they are premiering in theaters. Variety has reported about the goal and says that it might become more complicated. For theaters, any new way to watch a movie poses a threat and video on-demand with this kind of timing could mean a potential hit in profits. Many even believe that it would put them completely out of business.

The closes that it appears Netflix will come is obtaining movies 30-45 ays after they premiere in theaters. For most movies, currently, there is a 90 day window during which theaters have the exclusive rights to show them. After that window, Roku on-demand services, DVD, and Blu-Ray sales begin at different intervals depending on the marketing strategy. The Netflix rights could cut that time in half, or more, allowing Roku owners one of a kind access.

The CEO of Netflix claims that the theater owners are doing everything they can to stifle innovation and halt the progress that set top streaming devices have created. He even went so far as to say that these kinds of owners will kill movies, in addition to killing the theaters themselves.

The problem lies in the price, for many people. Netflix currently charges $7.99 a month, on top of the one time price of buying a Roku. Some movie companies are interested in preserving the longevity of their movies and would like to stand out among crowded release seasons, although the price might cause Netflix to begin charging a premium fee for their services.

Indie movies are currently already going this route, but larger movies might be more problematic. Independent movies, costing $15-$30 million, can benefit from the exposure that Netflix provides, but larger studio pictures don’t need that assistance.

That cost is something that Netflix aims to avoid. They have benefited from taking risks on paying for television series’ but they would like to think that they are betting on a sure thing. Without the experience or credibility, Roku owners might be forced to wait on a studio to step up to the plate and side with Netflix on the issue.

Roku boxes have proven that people are only concerned about content. Whether it is a movie, television show, short clip, or any other kind of media, consumers want to be able to watch things when they want and where they want. Netflix is attempting to help, as long as a studio will play ball.

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